Social Media Marketing and Strategies

There are multiple reasons a company should include Social Media Marketing in their overall marketing campaigns. One of the most important reasons is usage. The number of U.S. adults using social media exceeds 80 percent of the population. In 2022, the average user spent 2.5 hours daily on one or more platforms.

Social media management must be strategic and creative. It extends way beyond uploading a few posts weekly. An experienced social media manager is a necessity for any size business. A social media agency will properly execute your strategy with research, goal setting, branding, targeting, creative, engagement, reputation management, and measuring your ROI.

Contact JBC for a free social media consultation.

What Is Social Media Marketing?

Social media marketing is extremely important in your overall digital marketing strategy. JBC uses the right combination of social platforms to boost a company’s advertising and brand awareness. It will help you stay connected with your existing customers and develop new relationships.
However, there’s more to it than setting up company profiles and posting whenever inspiration strikes. Promoting your business through social media calls for a creative strategy with measurable results, such as:

  • Choosing the right social media platforms to market your business.
  • Keeping your profiles updated and functional.
  • Creating and sharing visual content (photos, videos, infographics) that represents your brand and appeals to the right audience to build your following.
  • Utilizing text content to tell your story with an effective call to action and backlinks to your website.
  • Managing your online reputation by replying to comments.
  • Building a community by following and interacting with customers, influencers, and other brand advocates.

Paid social media advertising is another component of social media marketing. This form of advertising charges a fee in exchange for displaying a company’s content to targeted users.
Marketing on social media platforms is an affordable, effective strategy for connecting with target audiences. Consumers use these platforms for news, research, recommendations, and discovery. Inactivity can result it missed revenue.

Promote Your Business Through Social Media and
Reach Your Target Market

Through social media marketing, you can build relationships with current customers and attract new ones. Use engaging and original content, promotions, timely news, entertainment, special offers, and more to connect with and captivate your target audience.

Marketing your business on social media can raise brand awareness, boost sales, and direct more people to your website. The reporting tools that analyze audience engagement and activity are useful for business owners as well.

Consider the following key advantages offered by social media marketing as you make your choice in hiring a social media management company:

Make Your Brand Known

In recent years, social media marketing has evolved into a popular online marketing tool for businesses and brands. Facebook, Instagram, Twitter, LinkedIn, and Tik Tok are just a few of the many social media platforms available. Concentrating on the right mix can dramatically expand your business’s reach and attract new customers. With the right approach to social media content marketing, you can increase your reach and interact with more people in the virtual world through likes and shares.

Foster Relationships

Having an actively engaged audience increases the likelihood that they will buy your products. We’ll help you get more attention for your social media posts in the form of likes, comments, and shares. After all, connecting with your audience better requires consistent interactions. Even people new to your brand can easily become engaged with your brand through mutual friend connections.

Boost Website Traffic

Search engines have recognized the value of social engagement by incorporating posts, updates, profiles, and pages into their results pages. Your search engine rankings will improve because of the increased traffic to your site from social media shares leading to increased traffic. More visitors to your website mean more potential customers and more sales.

Building Trust Amongst Your Customers

If you want to establish yourself as an industry expert and forge meaningful relationships with your audience, you need to master the art of social media marketing. We keep tabs on your target audience by participating in online discussions about your business and publishing relevant content. We also feature content like customer reviews and case studies that back up your company’s claims. These approaches are essential for earning your customers’ trust and forming solid relationships with your supporters.

Maximizing Profits

Reaching your target audience doesn’t have to cost a fortune, and social media marketing can help businesses of all sizes do just that. You can use social media to promote your products on a budget. Another major perk of social media marketing is that it allows you to connect with potential customers utilizing targeting tools.

Your Trusted Social Media Experts

JBC is a leading social media marketing agency. Our company approaches social media marketing from the viewpoint of a business owner, setting us apart from the competition. We go above and beyond for each of our social media marketing customers by providing:

Creative Content

We help our customers by coordinating our social media marketing services with their overarching business and marketing objectives. This means tailoring marketing activities to social media and searching for fresh content to share on these platforms.

Our social media marketing services and knowledge give traditional campaigns a second wind on social media. We customize our services to each channel by incorporating regional expertise and taste. We specialize in fresh social media campaign ideas.

Cost-effective Social Media Strategies

Get more out of your social media management by developing a strategy that works for your specific goals and resources. Our digital marketing specialists will analyze your business’s goals and demographic groups to develop a strategy for maximizing your ROI via social media.

You get the last say in every decision made during the process. We’ll develop a social media plan that you can approve and agree on together. Working with us will be simple and quick, requiring little of your time.

JBC provides clients with a monthly content calendar, handles scheduling posts and managing social media ads. Furthermore, you will receive monthly digital analytics which reports on the results of your ad campaigns.

Get Started With Your Social Media Marketing Right Away

With the ever-shifting interests of the online population, social media strategies and campaigns must constantly be evolving. Our social media marketing gurus are here to help.

JBC is a seasoned digital marketing agency. Our social media strategists use audience insights and KPIs to measure social media performance. This allows us to expand and develop even more successful content for future campaigns.

Take advantage of JBC Communications’ effective social media marketing services and see the number of your brand advocates rise. If you want to learn more about our social media marketing service, contact us today and schedule a consultation!