SEO and Search Engine Marketing Services

Search Engine Optimization, also known as SEO, is extremely important in both widespread internet search and local search. Traditional SEO targets organic traffic or the free traffic that you get from ranking on SERP, Search Engine Results Page. Organic rankings for important keywords take time, therefore, SEM, or search engine marketing is often used for immediate results. This paid form of digital marketing places your website prominently on SERPs.

JB Communications, a Google Partner, excels in cost effective search engine strategies. Contact JBC, a local SEO company, for a free SEO / SEM consultation.

Getting To the Top of the Search Engine

More than 92 percent of the U.S. population utilizes the internet for information. Google browser usage accounts for 91.2% of this total search.

Your website visibility on internet search engines encourages traffic and conversions. A strategy combining organic search and paid search will improve your placement on search engines. Utilizing specific keywords related to your business is important.

What is SEO?

SEO, or search engine optimization is your organic placement in search results. SEO marketing is the process of making a website organically rank higher on SERPs or the search engine results pages. Search engines include Google, Bing, or Yahoo.

But today, Google is the most widely used search engine. In fact, there are 4.3 billion users on the internet that use the Google search engine daily.
The main target of every SEO marketing agency is to have their client’s website rank on the first page of Google search engine results for relative keywords. Why? The first page of Google receives the most traffic. Studies show that the first page of Google receives 90% of all web traffic.

Including SEO into your digital marketing strategy has long term effects. Be aware that it is not an overnight solution. An experienced SEO company will properly enrich your website with ongoing updates.

Search engines are looking for current content, keywords concentration, and unique content. Search relevance and quality content play important roles in a site’s rank.

SEO ranking takes time and are unpaid placements that represent the relevance of your website for specific keywords. It is often recommended that a company supplement their SEO efforts with an SEM strategy to produce immediate page one visibility.

What is SEM?

Search Engine Marketing, SEM is a paid digital marketing strategy. An effective SEM strategy must work in tandem with ongoing SEO activities.

SEM is often involves goals, conversions, keyword research, targeting, and quality ad scores. Preparing and managing a SEM campaign can be time consuming and costly. An experienced SEM agency can help you properly use the right marketing channels and avoid costly mistakes.

Some examples of Search Engine Marketing include:

Paid Search Strategies

Paid Search is used to immediately improve a website’s visibility on a search engine. This strategy can place you on the top of Search Engine Result Pages (SERP). Keywords utilizing demographic and geographic targeting affect your visibility.

An example of SEM is when your ad that appears on the top of the page or a local Google map. If your business’s nature is time-sensitive or if you want to see results quickly, SEM is the way to go. This can include Google Ads (formerly known as Google Adwords) and Bing Ads.

A Call Only ad is another paid search opportunity. This places you on the top of mobile search with a Click-to-Call objective.

It is important to make sure that your ads are well-written, relevant, and properly targeted. This, among other factors determine how much you will pay for your ads.

JBC can manage your SEM campaign to ensure that it is cost-effective and generates results.

What is a Pay-Per-Click Campaign?

Many digital marketing campaigns are budgeted using a Pay-Per-Click (PPC) payment model. This is how you are charged for Paid Search ads, anytime someone clicks on your ad, you are charged a fee.
There are several factors that affect how much you will pay for that click. Keywords, targeting, relevance, quality ad scores, and competition play important roles in keyword auctions.

Display Ads and Remarketing with Google

SEM also provides opportunities to reach people outside of Search Results. Google offers opportunities to increase your internet visibility with digital ads through the Google Display Network. This involves display ads, as well as remarketing strategies. You can increase your reach and frequency in multiple places.

Think of Search as entering a specific keyword or keyword phrase to find resources or website listings to match their query. It is a lot like the old physical yellow pages directory where listings are organized by category such as plumbers.

Display are visual ads that appear in multiple places, such as apps, Google-owned properties, and Google Display Partners. Your display ads will be shown to potential customers using strategic targeting. Display ads may appear in a news article, YouTube video, game app, gmail, or a website.

Display engages with people may be in-market segments for your product or service through their search history and other algorithms. It also provides opportunities to remarket, or retarget, your website visitors. One example, a visitor to your website places an item in a cart but does not follow through with the purchase. Remarketing can automatically display that abandoned cart item within a Google Partner news article.

Display and remarketing strategies require a knowledgeable SEM strategist, such as JBC.

What is Geofencing?

Geofencing is a digital marketing strategy that involves targeting a small geographic area with digital ads. Think of it as a boundary around a specific pinpoint. This strategy can be expensive without proper planning and execution.

Often, a digital marketing company may use this product to target visitors attending an event such as a trade show or concert. Other proven successes include targeting an area where you know your potential clients frequent or gather, or even a competitor location.

Getting it Right with SEO Management Services and Search Engine Marketing Strategies

You have many choices when searching for a digital marketing agency. Many claim to be the best SEO company.

Choosing the right digital marketing expert or an SEO agency is important. Make sure you select an agency that understands your objectives and values. Additionally, your digital agency should have a deep understanding of all aspects of digital marketing. When it comes to SEO and SEM, contracting with a Google Partner is essential.

Some agencies outsource digital marketing services to large media companies. Without knowledgeable monitoring and scrutiny, businesses can easily pay more on things such as bloated commissions, misdirected strategies, and irrelevant keywords.

There are multiple benefits to partnering with a Google Partner, such as JBC. All SEO Management Services and Search Engine Marketing Strategies are performed inhouse.

  • Better ROI — Digital Marketing Services are performed by JBC’s experienced and certified inhouse team. Not only is it more cost effective, but clients also can discuss and strategize directly with the individuals doing the work. This means a better ROI, or return on investment, for your digital marketing strategies.
  • Improved On-Page SEO — Whether you need a new website or assistance on your existing site, JBC can help. Our in-house team builds websites or can optimize your current site. On-page SEO focuses on the content and elements on your website. Elements such as the title, meta tags, and images can be improved.
  • Increased Off-Page SEO — Off-page SEO focuses on the elements that are not on your website. JBC assists with link building, Google My Business profile optimization, reviews, and social media engagement.
  • Troubleshooting Technical SEO — Technical SEO can include things like sitemaps, website speed, and even responsiveness. Today, more people use their mobile devices to search the internet. JBC has an in-house team to troubleshoot and repair technical SEO deficiencies.
  • Content Creation and Optimization — SEO involves more than including the right keywords in your content. Quality, relevance and originality also play important roles. As a content creation company, we can help you with both SEO-friendly content as well as content marketing, including blogs.
  • Generate More Conversions and Traffic — Maximizing your website goals is important. Whether your primary objective is to increase conversions or relevant traffic, JBC will deliver the right mix of SEO and SEM.
  • Analytics and Audits — JBC will perform an in-depth analysis of your website to find any areas that need improvement. This will help us come up with an effective SEO and SEM strategy that is tailored specifically for your business. As your digital marketing strategist, JBC provides clients with ongoing monitoring, maintenance, updates, and detailed digital monthly reporting.

Rank Higher in Search Engines — Start with A Free Consultation

JB Communications takes pride in being able to provide our clients with top-notch SEO services and Search Engine Marketing strategies. We understand that each business experience unique digital challenges. Receive a free website audit for your site and a competitor website.

If you are ready to get started on your digital marketing strategy, contact JBC for a free consultation.