It is important to align your creative with your marketing strategy. Creative services are diverse, but all must reflect a consistent brand. A few examples of major creative service components, include:
Web Design and Content
First impressions are everything when it comes to owning a business. Many times, your website is the first place a potential customer will connect with your business, products, and services.
Website design plays an important role in first impressions. The graphic design aspect of your site should reflect your brand. The content should communicate your story, features, and benefits.
Furthermore, technical aspects for a positive user experience (UX design) must work in tandem with the visual and text content.
Contrary to popular belief, a graphic designer doesn’t only make content look good. Instead, these specialists will convey your message in the most impactful way possible. Whether you want to develop your brand identity or promote a product or service, graphic design can help make it happen. Graphic design is needed in both digital and traditional marketing.
Copywriting means developing written words, or copy, for creative pieces. Traditionally, this involved writing for ads and sales materials. Digital marketing expands the need for this service with content creation, social media content, emails, and other marketing communication.
Many people think blogging and copywriting are one and the same, but they’re not. There are striking differences that brands should understand.
A blog is also a content marketing component, but the purpose is to provide audiences with valuable information and not to persuade. You can use this platform for your long-term goals, including search engine optimization (SEO) and improving your website’s relevancy score.
Do you know what drives the success of platforms like YouTube and TikTok? Videos!
In the U.S., a whopping 244.4 million people consider themselves digital video viewers. After all, they’re visually appealing and can share information much faster than long blogs.
You can create videos for various purposes, including brand storytelling, product demo, or ads.