Advertising and Media Buying Strategies

As technology continues to evolve, so do the strategies that a business can employ to reach its target markets. JBC offers a comprehensive range of services to help you create an effective and integrated advertising campaign, giving you a competitive edge across different marketing channels. By creating a unique strategy that utilizes both worlds of traditional and digital advertising, we’re sure to help you target the right audience.

Traditional Advertising and Digital Advertising Services

When we say traditional advertising, we mean the kind of advertising that is done through print and broadcast media. This includes TV commercials, radio advertisements, newspaper ads, magazine ads, and billboards. While these traditional channels no longer deliver the same reach as in years’ past, they still play an important role.
But how can you revamp your traditional marketing efforts to reach a wider audience? As an experienced advertising agency, JBC is capable of exponentially growing your reach by utilizing digital marketing strategies. Some of these include:

  • Digital Advertising
  • Social Media Advertising
  • Search Engine Marketing
  • Search Engine Optimization
  • Display Advertising
  • Email Marketing

Integrating the right mix of media is important for any successful marketing strategy. Experienced media buying for traditional and digital channels is important in planning and budgeting. JBC is your one-stop for all your media buying services.

What are Media Buying Services?

Media buying involves negotiating and purchasing ad space in both traditional and digital channels. This includes television, radio, print and digital platforms such as SEM, social media and mobile applications. By strategically placing your ads in the right locations and at the right times, you can ensure that your target audience is exposed to the ad.

Here’s what you can expect from us as your trusted media buying agency:

Achieve the Best Possible Result

Strategy is important in advertising placement, but so is the budget. JBC researches and negotiates the right mix of media placements to meet your budget and marketing goals. JBC handles all media placement inhouse, including Search Engine Marketing.

We carefully allocate resources to ensure you are getting the best Return on Your Investment (ROI).

Secure Ideal Ad Placements

Another benefit of working with JBC is that we can help you secure the best possible ad placements. Whether it’s placing an ad on television or online, our team can get you the ideal spots to maximize your reach and visibility. We have a proven track record of successfully inserting our clients’ campaigns into the right media mix to get results.

Receive Value Added Impressions

By negotiating with different media outlets, we can also get you value-added impressions. This means that we can secure ad placements in other channels or platforms at no additional cost. This could include extra impressions on TV or digital ads.

How Our Media Buying Services Work

Market Research

Our experts will do thorough market research to examine your target audience, competitors, and the current market landscape. This will enable us to create an effective media buying plan that meets all of your goals and objectives.

Strategy Development

After we have identified the target audience, our team will then develop a strategy to reach those consumers. This plan of action involves selecting the right media channels and platforms, negotiating for the best rates, and allocating resources accordingly.


Once everything is in place, we will begin executing the plan and monitoring its progress in real-time. This allows us to quickly adjust the strategy if there are any issues or opportunities that arise.

Report & Analysis

After the campaign is finished, we will provide you with a detailed report and analysis of its success. This report will include key insights such as impression numbers, cost-per-click, click-through rate and other relevant KPIs. From here, we can make recommendations on how to improve your media buying strategy in the future.

Get Started with Advertising and Media Buying Today

Maximize the potential of your business by using all available tools today. At JBC, we offer advertising services that not only reach your potential customers but do it in the most cost-effective way.

Contact us today to see how our traditional and digital marketing services and media buying services can help you achieve greater success with your campaigns!