From traditional to digital marketing, JBC has utilized a creative mix of strategies to grow the franchises. Aside from following Orkin corporate marketing programs, JBC has expanded the franchises’ growth with unique and effective digital strategies. The agency has increased the number of digital touchpoints with unique landing pages, digital ads, social media targeting, and email strategies.

The franchises have benefitted from JBC’s market research for new customer acquisition, as well as cross-selling and upselling strategies to maximize customer relationships and retention.