It seems that every day, there is a new marketing channel or platform emerging for businesses to reach their customers — it can be hard to keep up with them all while remaining consistent. This can lead to fractured brand messaging, which harms your business. So how do you ensure that your marketing strategy remains homogeneous? You can do this with integrated marketing.

Integrated marketing is a holistic solution for your company’s marketing needs. We will walk you through the definition and importance of digital marketing so your brand can reach and maintain the high ground in today’s digital landscape.

What Is Integrated Marketing?

When it comes to advertising and marketing, a consistent and cohesive brand is how you make a lasting impression on your target audience and gain more leads. These days, it’s increasingly difficult to maintain a unified tone and message, since the many channels where you need to have some sort of presence require different tones. What may seem appropriate on TikTok will be inappropriate for LinkedIn, and vice versa.

Integrated marketing aligns your messaging and branding across all platforms. Whether it’s digital ads, social media posts, website content, emails or traditional advertising, this approach will cover every aspect of your communications, marketing, and advertising. As all-encompassing as this multi-platform approach may seem, only 73% of marketers have a strategy for it, and even fewer businesses use it. So why is that?

Traditional Marketing Agency VS Digital Marketing Agency

One of the major reasons why companies struggle to adopt a multi-platform strategy is because of the agency they’re working with. Remember that an integrated marketing approach is widespread, so some firms aren’t equipped with the skills nor the manpower to handle the entire process. It all boils down to which type of marketing agency a business is working with, here’s the difference between a traditional or a digital marketing agency.

  • Traditional Marketing Agency: A traditional marketing agency focuses on everything outside of the online space. This includes print ads, broadcasts, direct mail, and outdoor advertising. These firms remain relevant even with the proliferation of digital marketing because traditional marketing is still effective. Everywhere people go, they still see and engage with some form of advertisement.
  • Digital Marketing Agency: While a digital marketing agency may seem like the exact opposite of a traditional one, it functions on the same principles while focusing on the online space. The strategies are entirely different, concentrating on creating ads, social media posts, website content, and graphic design. Digital marketing agencies are far more equipped for integrated marketing, however depending on your target demographic, you cannot completely discount traditional marketing agencies.

The Importance of Integrated Marketing Agencies

So how exactly can an integrated marketing agency help with your company’s messaging, branding, and marketing strategies?

They can provide your company with the following:

A Cohesive and Unified Narrative

Having a consistent story across all platforms is what makes your brand memorable. People can see upwards of 100 ads a day, and almost none of them make lasting impressions on viewers. To make sure your brand makes an impact, you need to have a cohesive and unified narrative throughout all platforms. Integrated marketing agencies help you achieve this, improving brand recall among your target audience. For example, if they see a billboard from you that reminds them of an ad they saw on social media, they’re more likely to remember and engage with the latter.

Easy-to-Measure Results

To see if a marketing campaign is successful, you need to measure how well it performed based on conversions and sales. It’s harder to get definitive results when your marketing strategy is all over the place, as you won’t know what worked and what didn’t. An integrated marketing agency makes it easier to measure results, since its solutions are all-encompassing and consistent throughout all platforms.  Did you know that there are conversion tracking opportunities on digital platforms, such as Google Ads? Your integrated marketing agency can track a consumer’s exposure to a digital ad, page visits on your website, and their physical visit to your brick-and-mortar store.

An Improved Customer Experience

There’s something reassuring about predictability. When your customers have an idea of what to expect from your brand, they’ll find you more trustworthy and worthy of their engagement. An integrated marketing agency can help you create this sense of familiarity with consistent narratives, helping your target audience easily understand how you can help them.

JB Communications: Your Established Integrated Marketing Agency

When looking for a trusted integrated marketing agency, turn to JB Communications. We have nearly three decades of experience in the field, and we utilize the most effective combination of integrated marketing strategies to cost-effectively reach your target audience.

Integrated Marketing Campaigns

We can design and execute marketing campaigns, aligning them across any platform to ensure a unified message for your business. This means having the right mix of traditional ads, direct marketing, website content, social media ads, and paid ads. Not only will we handle the entire campaign, but we’ll also measure your return on investment, or ROI. That way, you’ll have an idea of what worked and what you can do better on for the next campaign. While a job of this scope may seem daunting, JB Communications has the resources and expertise to ensure your success.

Multi-Platform Marketing Audits

JB Communications doesn’t just create quirky taglines and flashy graphic designs; our team will also show you the weaknesses and strengths of your current strategy with marketing audits. We’ll assess your current approach, including the brand messaging, target audience, and marketing collateral to see if it’s working as expected. From there, we can adjust your strategy to increase your brand’s visibility.

Final Thoughts

The best way to make an impression and engage your target audience is through integrated marketing. A consistent narrative across all platforms results in a cohesive and recognizable brand. JB Communications is a trusted Integrated Marketing Agency that offers comprehensive services for this approach. To learn more about how we can help your business reach your target audience, contact us today!