The Ins and Outs of Mystery Shopping
You never get a second chance to make a first impression. A well trained staff and the usage of secret shoppers (also known as mystery shoppers) to evaluate performance and protocols will improve customer growth and retention, as well as ensure your training protocols and company policies work. Many businesses also utilize this service to research the competition.
Here’s How Mystery Shopping Works!
JB Communications takes the consultative approach to shopping. We will work with your business to develop a customized evaluation form based on your culture, training protocols and company procedures. Professionally-trained shoppers will call or visit the targeted facilities with a prepared scenario and complete the evaluation forms. Clients will receive a comprehensive report, individual employee evaluations for coaching and training purposes, as well as a recommendations to improve any deficiencies.
Contact JB Communications to design and implement your customized shopping program.