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Branding and Marketing

Define and Market Your Brand

Your brand is more than a logo; it’s your DNA.  Regardless of the size of your business or the products and services it provides, you need a brand identity.  A brand identity is how your customers and public perceive you.  Your brand identity goes beyond the visual. You need to identify who you are, what you do, how you do it, why it is important and to whom it serves.  Defining your brand is a self-discovery for your business.

Your brand is your foundation.  Once it is stable and strong, you are ready to build your marketing strategy – brick by brick.  Consistently communicating your brand through all stages of marketing, advertising, sales and public relations is critical.  The key elements to any successful marketing plan include the 4 Ps – Product, Price, Placement and Promotion, it is important to convert your Ps to Cs – Customer Solutions.

JB Communications can assist your business with identifying your brand, as well as planning and executing a strategic marketing plan.  For a free initial consultation, call 504-512-0147.